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Published news story by Lurene Helzer for Bay City News, July 13, 2001, “Research Shows AIDS Prevention Efforts Fall Short”. This story, coming from information sent to us through a UC Berkeley Haas School of Business press release, discussed HIV prevention campaigns, how they were no longer reaching the target populations.
In other words, when AIDS first began to spread in the Bay area in the 1980s, it was affecting gay men. We remember actor Rock Hudson and Queen’s lead singer Freddie Mercury. Thus, ads were written for gay populations. Sure, you had others getting AIDS, but the epidemic had not yet taken a distinctive demographic shape.
By July of 2001, we were seeing heterosexual or bisexual drug addicts spreading the virus. In California’s cities, many of the new carriers of HIV were black men who used dirty needles to inject heroin. Middle class empathy/sympathy was vanishing at this point.
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